Today we’d like to introduce you to Matthew.
Matthew, we appreciate you taking the time to share your story with us today. Where does your story begin?
Matthew Alan’s story begins at the tender age of 3 years old, while watching Julia Child on TV with his mother. While the other kids were watching Sesame Street and The Electric Company, Matthew wanted to make the cream puffs that Julia just demonstrated. Every few days they would make something new, then almost every day until he was old enough to go to school, then they would bake on weekends. Eventually he also started sneaking off to Grandma’s house every day after school to continue learning more skills and recipes.
By the 2nd or 3rd grade, Matthew was proficient enough that he was producing more than his family could eat! It was then that his father bought him a little red wagon and insisted that he start selling his goodies to the neighbors, who clamored for more, and the first iteration of “Matthew Alan’s Tasty Treats” was born!
After 30 years in the culinary industry, Matthew had the opportunity to partner with a friend to open a bakery and coffee shop with a growing sticky bun franchise, but the creative juices continued to flow, and his staff started introducing their own unique products, such as Classic eclairs, fruit tarts, specialty bread pudding flavors, innovative cinnamon bun toppings, and an original gluten-free bun. Over time, it became clear that our vision was expanding far beyond the franchise model, and so we launched our own independent brand.
The modern version of Matthew Alan’s Tasty Treats was officially launched on May 3, 2026, continuing to serve our Classic Eclairs along with an expanded bakery menu, a growing assortment of gluten free treats, and and all new, original sticky bun and cinnamon bun recipe that is quickly earning a reputation as the best around.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No comment. We have to sort out some legal issues with the former franchisor and our ex-business partner who now works for them. We will likely be limited by a non-disparagement clause. But if we could talk about it, has been a huge challenge!!
A secondary challenge has been the economy, of course, paired with some of the added costs of establishing ourselves as a an independent business. We are working to rebuild relationships with customers who loved our innovations, but may not have discovered our new brand yet.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
We’re proud of the fact that our Eclairs are recognized as the area’s best. We’re also proud of our new sticky bun recipe, which is getting phenominal early reviews as teh best not only in our area, but one reviewer says the best she’s had nation wide. We need to spread the word so others can try them as well!
We’re also proud of our family friendly service and personal connection with cusotmers. If someone has an idea, a suggestion, or a craving, we try to accommodate it if we can, we love being creative.
Before we go, is there anything else you can share with us?
We’re also now making custom cakes, and are available for special events and weddings, where we can do cakes as well as a full dessert catering.
Also a custom coffee blend, created by Matthew and our master roaster, using a blend of the highest quality beans from around the world, exhibiting a bright stone fruit, yielding to a baker’s chocolate finish. We serve it with a full assortment of specialty coffee drinks, including espresso, latte’s cappachinos, cold brew, and nitro cold brew
We also have an interesting twist to our interior decor: We partner with “Kate’s Estate Art” to display and sell origional artworks inherited as part of a family estate, now proudly displayed on our bakery floor for the perfect blend of visual and culinary arts. (a full web page highlighting this is in the works)
Pricing:
- Sticky Bun (single) $5.00
- Half Dozen Sticky Buns $25
- Classic Eclair $6.00
- Cake Rolls and Cupcakes $6.00
- 12 oz Premium Blend Coffee – $16.00
Contact Info:
- Website: https://www.MatthewsTreats.com
- Instagram: https://www.instagram.com/matthewalanstreats/
- Facebook: https://www.facebook.com/MatthewsTreats
- Yelp: https://www.yelp.com/biz/matthew-alans-tasty-treats-sanatoga-2
