Today we’d like to introduce you to Erica Parrótt.
Hi Erica, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
None of this started as some perfectly mapped-out plan. I didn’t wake up one day and say, “I’m going to build multiple brands and wear five different hats.” I kept following what felt true and useful at each stage of my life.
I’ve always been creative first. Music was my earliest language — writing, performing, being on stage, learning how to translate emotions into something people could feel. That naturally pulled me into modeling and visual storytelling, because I’ve always understood presence and expression, not just posing. Both of those worlds taught me discipline, resilience, and how to show up even when things aren’t perfect.
At the same time, life kept putting me in situations where people would come to me for guidance — mindset, healing, getting unstuck, rebuilding their confidence or their routines. What started as conversations with friends slowly turned into coaching. I realized I wasn’t just creating art — I was assisting people with recalibrating their lives.
Wellness came from necessity. I couldn’t keep performing, building, and pouring into others if my own body and nervous system were wrecked. So I dove deep into holistic health, natural solutions, and sustainable living, which eventually became Elumi Beauty & Wellness. That piece supports everything else — it’s the foundation that lets me actually sustain the creative life.
Now it all works together.
Music feeds the soul.
Modeling and visual work tell the story.
Coaching helps people transform.
Wellness keeps it all grounded and functional.
They’re not separate careers — they’re different expressions of the same mission: helping people feel more present, powerful, and at home in themselves.
So where I am today isn’t some overnight pivot — it’s years of following the thread, trusting my instincts, and building something that feels aligned instead of performative. And honestly, I’m just getting started.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not a smooth road — and honestly, I’m grateful for that now.
About ten years ago, my life slowed down in a way I didn’t choose. I was mauled by a dog, and it forced me into a season where I couldn’t just push through or “hustle” my way forward. I had to sit still. I had to heal. And not just physically — mentally, emotionally, spiritually, all of it.
That was the first time I really understood that wellness wasn’t optional or aesthetic — it was survival. I had to learn how to take care of my body, regulate my nervous system, rebuild my strength, and actually listen to what I needed. That season is what planted the seed for everything I do now in the wellness space. It wasn’t a trend or a business idea. It was necessity.
At the same time, a lot of illusions started falling away.
I was also learning some hard lessons about people — relationships, collaborations, trust. I dealt with people taking credit for my work, mishandling money, and being around me for what they could get instead of who I was. It was one of those chapters where you realize discernment isn’t a one-time skill — it’s something you constantly refine.
So I had to strip things back. My health. My circle. My habits. My boundaries. Even my own beliefs about what I thought I “knew.”
That period forced me to get honest about what I was tolerating and why.
Looking back now, I can see that I was being prepared.
If those things hadn’t happened, I probably would’ve built everything I’m building now on shaky foundations — still people-pleasing, still overextending, still worried about what everyone thought. Instead, I learned how to protect my energy, trust my instincts, and move with intention.
So the obstacles weren’t detours — they were training.
They taught me how to take care of myself first, how to choose the right people, and how to build something sustainable instead of just impressive.
And honestly, this current season of my life and my businesses only exists because of that one. Everything now feels less like chasing and more like manifestation. Less proving, more building.
Appreciate you sharing that. What else should we know about what you do?
At the core, I’m a creator.
Everything I do branches from that.
Music is how I process and express emotion. Modeling and visual work are how I tell stories without words. Coaching is how I help other people reconnect to themselves. Wellness is how I make sure all of it is sustainable. So even though it might look like a lot of different lanes from the outside, to me it all feels like one ecosystem.
I create experiences and spaces that help people feel something and then actually do something with that feeling.
On the creative side, I’m a recording artist and performer, and I also work in modeling and visual storytelling. I’m very intentional about presence — whether that’s on stage, in front of a camera, or in a room with someone one-on-one. I want people to walk away changed, not just entertained.
Through my platform, These Are The Times, and my wellness brand, Elumi Beauty & Wellness, I blend mindset, natural health, and personal empowerment. I also work as a coach, guiding people through rebuilding routines, confidence, and clarity in their lives. A lot of my work sits at the intersection of art and healing.
What I’m most proud of is that none of it is performative. I actually live what I teach. The wellness practices, the boundaries, the mindset work — that’s how I survived and rebuilt my own life first.
The businesses grew from lived experience, not trends.
I think what sets me apart is that I don’t separate creativity from real life. For me, art isn’t aesthetic — it’s functional.
Music heals.
Wellness supports the body.
Coaching strengthens the mind.
It all feeds each other.
So instead of juggling careers, I’ve built a life where everything supports everything else. It’s less about chasing titles and more about building impact.
At the end of the day, I just want whatever I create — a song, a conversation, a product, a piece of content — to leave people feeling a little more grounded, a little more powerful, and a little more themselves.
Are there any books, apps, podcasts or blogs that help you do your best?
This answer might sound a little unconventional, but over the past few years I’ve actually tuned a lot of outside noise out on purpose.
For a long time I was consuming everyone else’s opinions — podcasts, gurus, “experts,” constant input — and I realized it was pulling me away from my own intuition. So I made a conscious decision to get quieter and trust my own voice more.
These days, I’m pretty selective about what I take in. I don’t really follow a bunch of productivity or business content. Most of my guidance comes from lived experience, reflection, and staying grounded in my own practices.
That said, there are a couple of resources I always keep close as reference tools.
I’ve had The Complete Book of Natural and Medicinal Cures and New Choices in Natural Healing on my shelf for years. Those are staples for me — especially with how much of my life and work centers around holistic wellness. I like having tangible, practical knowledge I can actually apply, not just inspiration.
And for day-to-day mental clarity, I’ll often play meditation or frequency-based sound channels. One I come back to a lot is “Your Mind in Peace” on YouTube. It’s simple, calming, and helps me reset my nervous system, which is huge when you’re balancing creative work, coaching, and business.
Honestly, my biggest “resource” at this point is stillness. Space to think. Time offline. That’s where most of my best ideas and clarity come from.
Contact Info:
- Website: https://bio.link/ericapar
- Instagram: https://www.instagram.com/thesearethetimes_ep?igsh=MWQxYzYyc3MxejR0MQ==
- Facebook: https://www.facebook.com/rebelborn84
- Other: https://link.me/ericaparrottmusic
