Today we’d like to introduce you to Pegah Saebi.
Hi Pegah, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I think while growing up, you start to notice certain things that just pull you in more than others. You try different things, different classes, activities, creative outlets, and over time you realize there are some you never get tired of, some that keep calling you back. For me, growing up in Iran in an environment shaped by art and culture, I became drawn to how stories could be expressed visually. Book covers and title sequences fascinated me, the way typography, imagery, and motion worked together felt like the perfect blend of art and storytelling. That’s what led me to study graphic design. It felt like it held space for everything I cared about. After earning my degree, I had the chance to work at an amazing design studio in Tehran on branding, publication, and motion projects. That time was really formative for me, it taught me how to navigate the professional world, collaborate with clients, and create work that truly connected with people and communicated meaningfully.
Eventually, I wanted to push my practice further. I felt ready to explore design in a more research-driven, interactive way, so I came to the United States and pursued an MFA in Graphic and Interactive Design at Temple University. That experience really opened up new ways of thinking and making for me.
Now I’m based in Philadelphia, working on projects I’m genuinely excited about. I’m currently collaborating with a museum that’s launching in fall 2026 and working with a branding agency. It feels challenging and rewarding, and I’m grateful to be in a place where I can keep learning and contributing to work that matters.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road, but I think that’s true for most creative paths. There have been challenges along the way, but when you’re passionate about what you do, you find ways to handle the stress and keep moving forward.
One of the biggest challenges in design is how fast everything evolves. The field is constantly changing, new software, new tools, emerging technologies like AI, and you have to keep up. It can feel like you’re learning something for a few months, and then you turn around and suddenly feel like you’re behind. I think most fields are dealing with this right now, especially with how AI is changing the way we work.
But honestly, that constant evolution is also what keeps the work interesting. It pushes you to stay curious, keep learning, and figure out how these new tools can serve your creative vision rather than replace it. It’s challenging, for sure, but it also means there’s always something new to explore.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a creative designer specializing in visual identity and interactive design, with a focus on cultural projects. Working with museums, galleries, and art institutions feels like a natural fit. I’m drawn to work that preserves cultural memory and builds meaningful connections through branding, motion design, and research. Right now, I’m leading the brand identity for a museum in Philadelphia launching in fall 2026. It’s a project that brings together everything I care about, honoring cultural legacy, art, and public engagement through design.
What matters most to you?
I think what matters most to me is connection, the kind that ties people to their culture and heritage. Moving to the United States really brought this into focus for me. When you’re far from home, you start to feel how much of who you are is woven into the places, languages, and traditions you grew up with. Those connections can feel fragile when you’re carrying them across distance and time. But I think design has this quiet power to help hold onto those threads, to keep stories alive and create space where people can see themselves and their experiences reflected back.
Contact Info:
- Website: https://pegahsaebi.com
- Instagram: https://www.instagram.com/pegah_saebi/
- LinkedIn: https://www.linkedin.com/in/pegah-saebi-43b56a168/
