Today we’d like to introduce you to Gloria Ross.
Hi Gloria , can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I was born and raised in Philadelphia, and I love my city. The culture, the people, and the way Philly shows up for its own play a huge part in my content, and it’s a big reason my brand feels the way it does.
I spent over 10 years as a social media manager, helping other people and brands grow their platforms, and most recently worked in the marketing department of a business consulting firm. I previously worked labor jobs as a longshoreman, I de-iced airplanes, and through all of it, I was a mom first. I managed my youngest daughter’s modeling and my oldest daughter’s creative direction business, and my brand name, MomManagerGlow, started from managing both of my daughter’s brands and business.
I started creating content intentionally on September 7th, 2023. A month later, in October 2023, a video of me taking my daughter back to Girard College, her boarding school, went viral. The journey of why I sent all of my kids to boarding school became a huge topic. That moment showed me I could use everything I knew about growing other people’s accounts to grow my own, so I became very intentional about it. I left my job in October 2025 and now focus fully on my own brand.
Today I create real, relatable content about motherhood, raising a teenage daughter, and life in Philadelphia. I also started the conversation around navigating perimenopause and menopause while my teen daughter navigates puberty, a topic a lot of moms and daughters were never given the space to talk about. I’ve partnered with national brands, co-founded the TeenageHer Book Club with my daughter, and co-host the Moms & Daughters podcast. I’m still building, and I’m proud that my audience has grown right alongside me and my daughters.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Yes and no. But more yes than no.
Yes it has been a smooth road because creating content comes easy for me.
No, because when I first realized how much I loved creating content and managing my daughters, I was sitting at work knowing I wasn’t supposed to be there. I knew I was supposed to be building something for myself and my kids. During Covid I was finally home, free to just be a mom and help grow my kids’ brands, and that was the happiest time of my life. My brain for creating content opened up and I was flooded with ideas. Going back to work every day during the week was the saddest time in my life.
Yes, because once I committed to this, it started to feel like the road I was meant to be on.
The biggest struggle now is the money. I can make great money from brand partnerships, but it isn’t consistent. When the partnerships aren’t coming in, it creates anxiety and panic because I don’t have a job to fall back on. You have to believe in yourself enough to get through those stretches.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Now I’m a full time content creator, and before that I spent years as a social media manager, most recently in the marketing department of a business consulting firm. Today I build content around motherhood, raising a teenage daughter, and life in Philadelphia, and I handle every part of the brand myself, from strategy, SEO and AIO to pitching and editing.
What sets me apart is how many different industries I’ve worked in. I’ve been a longshoreman, which is union work where you show up to a hiring hall and earn your spot each time. I’ve de-iced airplanes. I also helped found E’tae Natural Hair Products, which meant building a company from nothing and taught me real business skills alongside social media management.
Each of those jobs taught me something I use now. Labor work gave me discipline and a tolerance for hard days. Starting a company gave me business sense. Social media management gave me the skills to grow a platform. Together they gave me the patience to keep going while I’m building something for myself and my kids.
Is there anyone you’d like to thank or give credit to?
The first people who deserve all of the credit are my kids. They’ve been my biggest cheerleaders from the start. My daughters let me create content with them, and they’ve trusted my direction on their own brands. I’m doing this alongside my kids, so honestly I can’t point to anyone else who carried me. It can feel lonely when only a few people believe in or support what you’re building.
With that said, two jobs shaped how I think about business and content more than any others. The first is Common Ground Management, the business consulting firm where I worked. Dom, Jim, and Sherman are some of the smartest young men I’ve had the privilege to work with. They supported me creating content while I worked there, and I learned a great deal from them on the business side. They’re excellent at what they do, and they run their business with honesty, fairness, and strong morals.
The second is E’tae Natural Hair Products. I was given the chance to help build a great company around products I truly believed in, and that experience taught me what it takes to build something from the ground up.
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