Today we’d like to introduce you to Brittany Lupini.
Hi Brittany, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I moved to Berks County, Pennsylvania, in August 2026. At the time, I was a stay-at-home mom, but I had a desire to return to work. I knew I did not want to return to a traditional speech and language therapy setting. I have always had a love for nature, hands-on experiences, education, and integrating childhood learning with nature. I had also always wanted to start my own business, but I really had no idea where to begin. We were new to the area, we didn’t have family nearby, and I was still learning my way around and getting to know the community. I started looking online at local speech and language therapy clinics to get an idea of what was already available and what the need might be if I opened a speech and language clinic that was a little outside of the traditional outpatient setting. That’s when I found The Magic Speech Bus.
I thought the concept was amazing and immediately started following the original owner, Kristin Park, and her journey with the business. I loved what she had created and really connected with the idea of providing speech therapy in a different environment. A few months later, I was scrolling through Facebook and saw that Kristin was listing The Magic Speech Bus for sale. I contacted her the second I saw the post.
What started as me simply researching the area and thinking about what I might want to do eventually turned into an opportunity to take over a business that I already knew and loved. We closed on the business and transitioned everything into my name at the end of May/early June.
Since then, I’ve been able to make The Magic Speech Bus my own while still keeping the things that originally drew me to it. It has been really exciting to take something that already had such a great foundation and build on it in a way that reflects my own interests and vision for speech therapy.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As far as the business itself is concerned, it has actually been a pretty smooth road. The business model Kristin had established was organized, well thought out, and clearly worked for her. She has also been an incredible mentor throughout this transition. Even though she no longer owns the business or has any stake in it, she has always been willing to answer my questions, talk me through complications, and help me figure out processes that I am experiencing for the first time. Having someone who knows the business inside and out has made a huge difference.
Personally, though, it has not been quite as smooth.
Before we moved to Berks County, I had a lot of family nearby and was extremely fortunate to have them available to help with childcare whenever I needed it. Figuring out childcare in a new area was one of the first things that was really difficult for me, especially because I wasn’t returning to work full-time. We were fortunate to find the perfect situation for our family.
Going from being a stay-at-home mom, where so much of my time and energy was focused on my kids and my family, to balancing business ownership, seeing clients three days a week, and still being there for my family has definitely been an adjustment. I’ve had to learn that I cannot be everything to everyone all of the time, and that it’s okay to divide my attention.
It has been an adjustment for my whole family, but they have all been incredibly supportive. We’re really just figuring out this new dynamic together.
I also think moms put an incredible amount of pressure on themselves to do everything perfectly. I’m learning that it is good for my kids to see me do hard things, build something that I’m proud of, and do work that brings me fulfillment, while still making time for them and for my husband. The transition out of being a stay-at-home mom has honestly been the hardest part of this whole journey. Not because I don’t love what I’m doing—I absolutely do—but because mom-guilt is very real. Learning that I can be a good mom and also have something that is mine has probably been one of the biggest adjustments for me.
Alright, so let’s switch gears a bit and talk business. What should we know?
The business is called The Magic Speech Bus. It is a mobile speech and language clinic that travels to local parks and provides speech and language therapy to children from birth through 18 years of age. The business operates out of a converted Ford E-Transit year-round, with seasonal packages offered based on the frequency of therapy that a child needs and that their family feels is appropriate for them.
One of the things that makes The Magic Speech Bus different is that therapy is child-led. When a child arrives, they get to decide whether they want to stay on the bus for their session or head outside and explore the park. Some sessions never leave the bus. Other sessions have us wading through creeks, exploring trails, imagining stories through the tree line, creating art, or playing sports on the park fields. It really depends on the child and where their interests take us that day.
I specialize in speech sound disorders, language disorders, autism, and childhood apraxia of speech.
I think what I am most proud of is the flexibility of the clinic environment. It allows me to really meet my clients where they are and use their interests and the environment around us to improve engagement and foster learning. Not every child is going to learn best sitting at a table in a traditional therapy room, and I love that I don’t have to force them into that environment.
Our sessions are about so much more than speech and language therapy. They are opportunities to explore, use our imagination, create, move, get messy, and interact with the world around us. Speech and language goals are still at the center of what we do, but they don’t have to be the only thing happening during a session.
What was your favorite childhood memory?
I have so many fond childhood memories, but one that has really stayed with me is something that probably seemed very ordinary at the time: sitting down for dinner together as a family. My family made a real effort to have dinner together as often as we could. It wasn’t possible every night, especially as everyone got older and schedules got busier, but when we were all home, it was a priority. Once we sat down at the table, our attention was on each other. We talked, laughed, caught up on what was going on in each other’s lives, and just spent time together without the distractions of everything else going on. I think those dinners shaped a lot of my values. They taught me how important it is to make time for the people you love, even when life gets busy. When I think about my favorite childhood memories, most of them aren’t really about a specific place or event. They are about the time I spent with my immediate and extended family—the conversations, the activities, and just being together.
Pricing:
- Meet and greet: Free
- Evaluations: $250
- Sessions: $125/45 minutes
Contact Info:
- Website: https://www.magicspeechbus.com
- Instagram: https://www.instagram.com/magicspeechbus?stkn=MjZkemx0bXRhNDQ5&utm_source=qr
- Facebook: https://www.facebook.com/profile.php?id=100087069295047&mibextid=wwXIfr&rdid=iuQ0NT7OLuSkVQtm&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F1BfX1NSD59%2F%3Fmibextid%3DwwXIfr
