Today we’d like to introduce you to Josh Moore.
Hi Josh, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I opened my Instagram account in 2011, and back then I had no idea that what started as a fun creative hobby would eventually become Josh Eats Philly, a now award-winning Philadelphia food blog with a combined following of more than 300,000 across Instagram, Facebook, TikTok, YouTube and Threads.
Over the years, Josh Eats Philly has grown beyond just restaurant recommendations. I cover new openings, events, experiences, travel and other things happening around Philadelphia and the region, with the goal of helping people decide what’s worth eating and what’s worth doing.
Along the way, I’ve had opportunities I never expected when I started, from working with restaurants and major brands to appearing on local and national television (like the Food Network). I’ve also been named Philadelphia Magazine’s Food Influencer of the Year and I’ve received recognition from the City of Philadelphia for my work and contributions to the city.
Today, I’m still excited about discovering great food and experiences and sharing them with my audience, just now on a much larger scale.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t always been a smooth road. One of the biggest challenges with building a career on social media is that the landscape is constantly changing. What works one year, or even one month, might not work the next. Algorithms change, platforms evolve, new formats emerge, and audience habits shift, so I’m constantly learning and adapting.
There’s also a lot more that goes into creating content than what people see in a 15-second video. I’m always thinking about what restaurants and experiences are worth covering, how to tell the story, what will resonate with my audience, and how to balance the creative side of Josh Eats Philly with the business side.
I’ve also learned not to let the performance of any individual post define the value of the work. Sometimes something I’m really proud of doesn’t perform the way I expected, while something I put together quickly takes off. That unpredictability can be frustrating, but it has also taught me to keep experimenting, trust my instincts and focus on the bigger picture.
Ultimately, I think constantly having to evolve has made me a better creator. I’m still learning all the time, and that’s part of what keeps it interesting.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Josh Eats Philly is a Philadelphia food and lifestyle platform focused on helping people discover what’s worth eating and experiencing in the city. I specialize in restaurant recommendations, new openings, food news, events and experiences, with content designed to be entertaining but also genuinely useful.
I think what sets Josh Eats Philly apart is that I approach content from both a creative and strategic perspective. I’m constantly thinking about what information people are looking for, what makes a restaurant or experience interesting, and how to communicate that quickly and authentically. I want someone to see one of my posts about a place and immediately understand why they might want to go.
I’m most proud of the community and trust I’ve built around the platform. Having a large audience is great, but it means more to me when someone tells me they tried a restaurant because they saw it on my page, or when a restaurant tells me they saw a meaningful increase in customers after I featured them. Being able to use the platform to positively impact local businesses while helping people discover Philadelphia is probably the most rewarding part of what I do.
Where do you see things going in the next 5-10 years?
I think social media will continue becoming an even bigger part of how people discover restaurants, travel destinations and things to do. People increasingly use platforms like Instagram and TikTok almost like search engines, looking for everything from where to have dinner to what to do on a weekend.
At the same time, I think authenticity is going to become even more important. As technology and AI make it easier for anyone to create polished content, having a recognizable voice, genuine perspective and real connection with an audience will matter even more.
I also think creators will continue becoming a bigger part of the way restaurants and hospitality brands market themselves. Social media can introduce a restaurant to thousands of potential customers almost immediately, and creators have become an important bridge between those businesses and the people they’re trying to reach.
The platforms and formats will inevitably change, just like they have throughout the time I’ve been doing this, but I think people will always want trusted recommendations from people whose tastes and perspectives they know. My job is to keep adapting how I deliver that while maintaining the trust I’ve built with my audience.
Contact Info:
- Website: https://www.josheatsphilly.com
- Instagram: https://www.instagram.com/josheatsphilly
- Facebook: https://www.facebook.com/josheatsphilly
- Youtube: https://www.youtube.com/@josheatsphilly
