Today we’d like to introduce you to Nigel Bond.
Hi Nigel, please kick things off for us with an introduction to yourself and your story.
Looking back at it now, I realize my start in music was really just a chain of events that kept leading me deeper and deeper into music and the music industry.
Nobody in my family was really into music like that. My mom doesn’t even listen to rap music. But I became obsessed with *106 & Park*. I was watching it constantly, and I think that was one of the first things that made me realize, “This is a world I want to be a part of.”
Being an only child also allowed me to grow up in this really optimistic bubble. I believed I could do anything. I didn’t really have anybody telling me, “You can’t do that,” so I just kept dreaming and moving toward whatever felt creative to me.
Sometimes I look back and feel like, when my dad passed away when I was four, maybe he unknowingly left me with something that would keep me focused and give me a sense of purpose.
So from 2005 until now, it’s really been this long creative journey. There have definitely been a lot of ups and downs, and a lot of luck involved, but I’ve just continued to follow the path that music opened up for me.
We all face challenges, but looking back would you describe it as a relatively smooth road?
My path definitely wasn’t easy. If anything, I had to become almost delusional just to protect my dreams and my projects from the people around me — people I grew up with, went to school with, or were once friends with.
Because when you grow up around surface-level thinkers, or people who don’t really have dreams of their own, they can easily convince you that your dreams aren’t realistic. And I experienced that a lot.
I would be doing some of the biggest things that even signed artists weren’t doing at the time, and people would almost bypass it simply because they were familiar with me. They didn’t see me as what I was becoming because they already knew me as the person I used to be.
And honestly, that started affecting me. It made me question myself. It made me feel like maybe I wasn’t doing enough, and it created this kind of low self-esteem that I didn’t really understand at the time.
But as I’ve gotten older, I’ve realized something: **I wasn’t necessarily doing small things. I was just doing amazing things in the wrong room.**
I was looking for validation from people who didn’t have the perspective to understand what I was building. And once I realized that, I stopped letting the environment around me determine how big I was allowed to dream.
That’s probably one of the biggest lessons I’ve learned throughout this entire journey — sometimes you don’t need to change the dream. You need to change the room you’re presenting it in.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a songwriter, producer, artist, and music executive, but I think what I really specialize in is being of service — being able to step into whatever element of the music process is needed.
Record labels have come to me to help create the product from start to finish. Whether it’s songwriting, production, developing an artist, putting the right people together, or understanding the business side, I’ve always been able to find a way to contribute.
But honestly, what I’m most proud of isn’t necessarily one record, one placement, or one accomplishment. It’s my ability to stay the course.
I’ve been doing this for over 20 years. There have been quarters where the money wasn’t coming in. There have been projects I believed in that never happened. I’ve written movie scripts that didn’t get greenlit. I’ve had ideas that didn’t work out the way I imagined they would.
But I’ve always kept going.
And I think that’s something people don’t talk about enough when it comes to being an artist or a creative. Sometimes life hits you hard enough that you have to stop. You have responsibilities, setbacks, bills, family, disappointment — real life happens.
I’ve been fortunate enough to keep finding a way back to the work.
So when I look at my career, I’m probably more proud of the fact that **I’m still here** than anything else. After 20-plus years, I’m still creating, still learning, still building, and still finding ways to be of service.
For me, that’s what the journey has really been about — staying the course long enough to see what happens on the other side of the setbacks.
Let’s talk about our city – what do you love? What do you not love?
I think my city has a realness to it that you can’t really manufacture. The neighborhoods really speak to our culture, our fashion, and the way we express ourselves.
We’re quick to pick up on music, we’re quick to create our own lingo, and we’re always aware of what’s new. There’s this natural awareness of culture here. You can walk through different neighborhoods and see different styles, different sounds, different personalities — and all of that becomes part of the city’s identity.
I think that’s what makes my city special. You don’t necessarily have to go looking for culture here. It’s just around you. It’s in the way people dress, the way they talk, the music they listen to, and the way they carry themselves.
There’s a certain authenticity here that I think translates into everything creative that comes out of the city.
Contact Info:
- Instagram: promoboi_
- Twitter: PromoBoi
