Today we’d like to introduce you to Jordan Baxter-Trevethan.
Hi Jordan, we’d love for you to start by introducing yourself.
My journey as a creator started back in 2017 when I began building JTREV VISUALS. I’ve always been drawn to creativity, whether that was photography, filmmaking, storytelling, or finding ways to bring an idea to life visually. I’m largely self-taught, so a lot of my journey has involved learning through experience, experimenting with different styles, and figuring things out as I go.
Over the years, JTREV VISUALS grew into more than just photography. I’ve worked on portraits, events, cinematic projects, and video production, while also exploring my passion for filmmaking and storytelling. I’ve always enjoyed having different creative outlets, and I never wanted to limit myself to just one thing.
My journey into the K-pop space started in 2019, when I discovered groups like Stray Kids, ATEEZ, and TXT. I was drawn to the music, the performances, the visuals, and the creativity that goes into the entire experience. However, it wasn’t until 2023 that I started creating reaction content on YouTube. By that point, K-pop had already been a part of my life for several years, and starting Jtrev Reacts gave me a new way to share that passion with other people.
What began as me sharing my thoughts and reactions to music gradually grew into a community of its own. Through the channel, I’ve been able to discover so many different artists, explore K-pop alongside other Asian music scenes, and connect with people who share similar interests. It’s also allowed me to explore a different side of content creation while bringing my personality and perspective to something I genuinely love.
I think one thing that makes my journey different is that I’ve never seen myself as just one type of creator. I’m a photographer, filmmaker, storyteller, and music fan, and I want to find ways to bring all those interests together. For me, the goal isn’t just to react to music or grow a YouTube channel. I want to expand into concert photography, music and entertainment coverage, and working with artists, promoters, and entertainment companies. I want to be part of the creative world surrounding the music, both in front of and behind the camera.
Of course, the journey hasn’t always been easy. Balancing creative projects with work and everyday responsibilities can be challenging, and building opportunities in an industry where you’re still trying to establish yourself takes patience. But I’ve continued to pursue these passions because I know how much they mean to me.
When I look at where I started in 2017 compared to where I am today, I see someone who has continued to evolve creatively and isn’t afraid to try something new. I’m still growing, still learning, and still figuring out what the next chapter looks like. Ultimately, I want to turn the things I’m passionate about into meaningful opportunities and build a career that allows me to bring together photography, filmmaking, music, and my love for the Asian entertainment industry.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Honestly, it definitely hasn’t been a smooth road. I think one of the biggest challenges has been learning how to balance being a creator with being a person who has responsibilities outside of creating content. There’s this pressure, especially with social media and YouTube, to constantly put something out, stay consistent, keep growing, and make sure people don’t forget about you. Sometimes, it can feel like if you take a step back, even for a little while, you’re falling behind.
On top of that, I have multiple creative projects and interests that I’m trying to pursue at the same time. Between photography, filmmaking, reaction content, and my responsibilities outside of those things, it can become overwhelming trying to give everything the time and attention it deserves. There have been times when I’ve experienced burnout, gotten sick, or had family situations that needed my attention. In those moments, creating content had to take a back seat, even when I had plans or a schedule I wanted to stick to.
I think the personal pressure can sometimes be harder than the actual work. When you’re passionate about what you’re building, you want to keep pushing yourself because you can see the potential in it. You start thinking about where you want to be, the opportunities you want to have, and everything you feel like you should be doing to get there. It can be frustrating when life doesn’t give you the time, energy, or circumstances to move at the pace you want.
Another challenge is remembering that growth doesn’t always happen as quickly as you’d like. You can put a lot of time and effort into something and not always see the results you hoped for right away. It’s easy to compare your journey to other creators, especially when you see people getting opportunities or reaching milestones that you’re working toward yourself. I’ve had to remind myself that everyone’s path is different, and you never really see everything that happens behind the scenes of someone else’s success.
I’m still learning how to navigate all of that. I’ve had to accept that taking time to rest, dealing with personal matters, or being there for my family doesn’t mean I’ve failed as a creator. Sometimes, life simply has to come first. I think the biggest lesson has been understanding that consistency is important, but so is knowing your limits.
At the end of the day, I don’t want to build something that I eventually burn myself out trying to maintain. I want to build something sustainable that I can continue to be passionate about for years to come. There are still things I’m working on and areas where I want to improve, but I’m learning to give myself the same patience I’d give someone else who’s trying to achieve something meaningful.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My work revolves around creativity, visual storytelling, and entertainment. Through JTREV VISUALS, I’ve built experience in photography, videography, and filmmaking, working on everything from portraits and live events to cinematic projects and independent productions. I enjoy being involved in the entire creative process, whether that means developing an idea, directing a shoot, producing a project, getting behind the camera, or bringing everything together in post-production.
Throughout my journey, I’ve had opportunities to work across different areas of entertainment. I’ve covered social influencer events such as Playlist Live and the Boys of Summer Tour, which gave me experience capturing events and personalities in the social media space. I’ve also been part of the production team for *Misfits*, a film available on Amazon Prime Video, where I worked as a producer and contributed to social media and behind-the-scenes content. Alongside those experiences, I’ve directed and produced my own creative projects, both in photography and video, which has allowed me to develop my own style and explore different ways of telling stories.
More recently, I’ve expanded further into music and Asian entertainment through my YouTube channel, Jtrev Reacts. I started creating reactions in 2023 after being a K-pop fan since 2019, and the channel has become another way for me to connect with music, discover artists, and build a community around something I’m passionate about. I cover K-pop primarily, but I also explore T-pop, J-pop, and other music. For me, music content is another extension of my creativity rather than something completely separate from my photography and filmmaking.
What I’m most proud of is the variety of experiences I’ve been able to build for myself. I’ve worked on film productions, covered live events, developed my own creative concepts, and built platforms where I can share my interests with others. A lot of my journey has involved teaching myself new skills, taking opportunities as they come, and finding ways to turn ideas into actual projects. Every experience has taught me something different, and I’m proud that I’ve continued pushing myself creatively rather than limiting myself to one role.
I think what sets me apart is that I approach entertainment from multiple perspectives. I’m a fan of the music and artists I cover, but I’m also someone who understands the creative work that happens behind the scenes. When I watch a music video, I’m paying attention not only to the song but also to the cinematography, editing, styling, production, and creative direction. My background as a photographer and filmmaker shapes how I experience music and how I want to create content around it.
Ultimately, I want to bring all these experiences together and continue growing within the music and entertainment industry, particularly in the K-pop and wider Asian entertainment spaces. I’d love to expand into concert photography, artist and tour coverage, promotional content, and collaborations with entertainment companies and event organizers. I don’t just want to be someone who reacts to or talks about the music I love. I want to contribute creatively, capture the moments surrounding it, and help tell the stories of the artists and communities that make this industry so special.
If we knew you growing up, how would we have described you?
Growing up, I was always drawn to anything creative or anything that could make me feel something. Music, movies, cars, and horror were some of my biggest interests, and those passions have stayed with me throughout my life. I’ve always had a pretty wide range of interests, and I was never someone who wanted to stick to just one thing.
Music has always been a huge part of who I am. I’ve never really been tied to one particular genre, either. I can go from listening to K-pop to rock, rap, country, jazz, EDM, and pretty much anything in between depending on my mood. For me, it’s less about the genre and more about how the music makes me feel. I love discovering something new, experiencing different sounds, and seeing how artists express themselves through their music.
I’ve also always loved film, especially horror. In fact, I spent a huge part of my childhood and young adulthood working as a scare actor at haunted attractions, starting when I was just eight years old and continuing until I was 23. Looking back, that’s a pretty unique part of my life! It gave me years of experience entertaining people, stepping into different characters, and helping create an atmosphere that people could experience firsthand. I think that early exposure to performance and storytelling played a part in shaping my interest in filmmaking and creating experiences for others.
Cars have always been another big interest of mine, particularly the visual and creative side of car culture. I enjoy the community around it just as much as the cars themselves, and that interest eventually found its way into my photography, too.
Personality-wise, I’ve always had a lot of different interests and a strong desire to explore them. I like learning new things, trying different creative outlets, and finding ways to turn the things I enjoy into something of my own. I don’t think I’ve ever fit neatly into one box, and honestly, I don’t really want to. I think being interested in so many different things has helped me approach creativity with a more open mind.
When I look back, I can see how all those interests connect to what I do today. Music influences my reactions and the content I create, film influences my visual storytelling, horror helped introduce me to performance and atmosphere, and cars have become another outlet for my photography. They might seem like separate interests on the surface, but they’ve all contributed to the person and creator I’ve become.
Contact Info:
- Website: https://linktr.ee/Jtrevvisuals?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAcGRvZgJzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadjikR58sv-hqzz2P5KQVEI02fN_2y7LhVq-2FCV2DC7adIYJAHNSQ9_3vdXg_aem_wFgehZmUZnIadPedMzZ2cQ
- Instagram: https://www.instagram.com/_jtrev_/
- Facebook: https://www.facebook.com/JtrevVisuals/?ref=PROFILE_EDIT_xav_ig_profile_page_web
- Youtube: https://www.youtube.com/@jtrevvisuals
- Other: https://www.tiktok.com/@_jtrev_
