Today we’d like to introduce you to Alexandra Doroshow.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I grew up in the Philadelphia suburbs and always knew I wanted a career where I could make a meaningful difference in people’s lives. I ultimately found my calling in family medicine because I loved the opportunity to build long-term relationships with patients and care for them through all stages of life.
After completing my medical training, I spent nearly a decade practicing traditional primary care. Over the years, I developed wonderful relationships with my patients, but I also became increasingly frustrated with the limitations of our healthcare system. Appointments were too short, administrative demands were constantly growing, and I often felt like there simply weren’t enough hours in the day to provide the kind of thoughtful, personalized care I believed my patients deserved.
I started thinking about what medicine could look like if I could practice on my own terms, without the pressures of a traditional insurance-based model. I wanted to create a space where patients felt heard, where appointments weren’t rushed, and where we could focus on preventing illness rather than simply reacting to it.
That vision eventually became Maple Concierge Medicine, which I opened in Ambler, Pennsylvania, in August 2026. Maple is a membership-based primary care practice built around accessibility, meaningful relationships, and a more personalized approach to healthcare. By keeping my patient panel intentionally small, I’m able to spend more time with each person, offer same- or next-day appointments, and truly get to know my patients beyond their medical charts.
Taking the leap from an established medical practice to starting my own business was both exciting and intimidating, especially while balancing life as a mom of two young daughters. But it’s also been incredibly rewarding. I’ve been amazed by the response from my community, and every new patient who joins Maple reinforces why I decided to do this in the first place.
For me, opening Maple wasn’t about leaving medicine behind. It was about finding my way back to the kind of medicine I always wanted to practice.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I think one of the biggest challenges of opening my own practice has been realizing just how much there is to learn about running a business! We spend years in medical school and residency learning how to care for patients, but we receive virtually no training on how to actually start or operate a medical practice.
When I decided to open Maple Concierge Medicine, I suddenly found myself navigating an entirely new world. From figuring out how to establish a business and secure malpractice insurance to designing an office space, choosing an electronic health record, building a website, and learning how to market my services, there was a seemingly endless list of things I had never done before. And for the most part, I’ve been figuring it all out as I go!
One of the biggest adjustments has been learning how to wear so many different hats. I’m not just a physician anymore. I’m also a business owner, office manager, marketing director, and IT department, sometimes all in the same afternoon! There has definitely been a learning curve, and plenty of moments when I’ve had to step outside my comfort zone.
But surprisingly, this has also been one of the most fulfilling parts of the entire experience. After spending so many years developing my skills as a physician, it’s been incredibly rewarding to build an entirely new skill set. I’ve discovered that I genuinely enjoy the creative and entrepreneurial side of running a business, whether it’s designing my office, connecting with the community, or finding new ways to grow my practice.
Perhaps the most satisfying part has been the autonomy. Having the freedom to make my own decisions, shape the patient experience, and build a practice that truly reflects my values has been incredibly empowering. There are certainly challenges that come with being responsible for every aspect of a business, but there’s also something really special about knowing that I’m building something of my own.
It hasn’t always been a smooth road, but I can confidently say that the challenges have been worth it. I’m learning something new almost every day, and I’ve found that I love being an entrepreneur just as much as I love being a physician.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Maple Concierge Medicine is a primary care practice in Ambler, Pennsylvania, that I founded with a simple mission: to make healthcare feel personal again.
After nearly a decade of practicing traditional primary care, I wanted to create something different. A place where patients feel genuinely heard, appointments aren’t rushed, and the focus is on building meaningful, long-term relationships.
At Maple, I offer a more personalized approach to primary care, with same- or next-day appointments, longer visits, and direct communication with me. By intentionally keeping my patient panel small, I’m able to provide a level of accessibility and individualized attention that’s difficult to achieve in a traditional medical practice.
As a board-certified family medicine physician, I provide everything from preventive care and chronic disease management to acute visits and wellness counseling. I’m particularly passionate about preventive medicine, lifestyle changes, and helping patients take a proactive approach to their health. I’m also a Menopause Society Certified Practitioner (MSCP), with a special interest in helping women navigate perimenopause and menopause through individualized, evidence-based care.
What truly sets Maple apart is the physician-patient relationship. My patients know they can reach me directly, get an appointment when they need one, and have the time to discuss their concerns without feeling rushed.
One of the things I’m most proud of is creating a practice that reflects my values. I don’t believe concierge medicine should be about luxury healthcare. It’s about bringing back the accessibility, trust, and personal connection that should be at the heart of primary care. Ultimately, Maple allows me to practice medicine the way I’ve always believed it should be practiced, and that’s incredibly rewarding.
Can you talk to us about how you think about risk?
I’ve never considered myself a particularly big risk-taker, so leaving an established medical practice to start my own business was definitely one of the biggest leaps of faith I’ve ever taken.
I had spent nearly a decade building my career in traditional primary care, and walking away from the stability, familiarity, and financial security of that environment was intimidating. I was essentially starting over, without any guarantee that patients would embrace a different model of healthcare or that my business would succeed. And as a mom of two young children, it wasn’t a decision I took lightly.
But I also knew that if I didn’t take the chance, I would always wonder “what if?” I had a clear vision of how I wanted to practice medicine, and I realized that the only way to make that vision a reality was to take a chance on myself.
I’ve learned that taking risks doesn’t necessarily mean being fearless. It means being willing to step outside your comfort zone, tolerate uncertainty, and trust that you can figure things out along the way. There have certainly been moments of self-doubt, but each challenge I’ve overcome has made me more confident in my ability to navigate the next one.
Looking back, I’m incredibly grateful that I took the leap. Opening Maple has been one of the most challenging but rewarding experiences of my life. It’s taught me that sometimes the greatest opportunities for personal and professional growth come from being willing to leave behind what’s comfortable in pursuit of something you truly believe in.
Pricing:
- Membership is $300/month
Contact Info:
- Website: https://mapleconciergemedicine.com
- Instagram: https://www.instagram.com/drdoroshow/
- Facebook: https://www.facebook.com/MapleConciergeMedicine
- LinkedIn: https://www.linkedin.com/in/alexandra-doroshow-do-mscp-57237310a
