Today we’d like to introduce you to Heather Bedell.
Hi Heather, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I spent years pouring into everyone else while quietly feeling like I was disappearing myself.
I’m a wife of 27+ years, mom of two boys, entrepreneur, health advocate, alpine ski instructor & race coach, trail runner, mountain biker, and someone who genuinely believed for a season that feeling exhausted, inflamed, unmotivated, and “old” was just part of getting older.
Like a lot of women in midlife, I slowly gained weight during menopause, lost confidence, and disconnected from the athletic version of myself I used to be. I was functioning, but I wasn’t thriving.
Everything started to shift in the summer of 2023 when I made one very small commitment: walk every single day for at least 10 minutes.
That simple habit changed my life.
Those daily walks became conversations with God, moments of clarity, and eventually the foundation for rebuilding my health physically, mentally, emotionally, and spiritually.
Over time, walking turned into hiking, hiking turned into trail running, and now in my mid-50s I’m training for ultra marathons and running more miles than I ever imagined possible at this stage of life.
Along the way, I also became deeply passionate about cellular health, performance aging, metabolic wellness, and helping other people realize they are not “done.” I love sharing practical ways to support energy, recovery, mobility, and long-term health without extremes or perfection.
Today I use my platforms and business to encourage people, especially Gen X women, to stop putting an expiration date on themselves. I want people to know it’s never too late to rebuild strength, confidence, purpose, and adventure.
I’m not trying to become a younger version of myself. I’m becoming a stronger, wiser, healthier version of who I was always meant to be.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Absolutely not. It’s been beautiful, rewarding, humbling… and messy.
One of the biggest struggles was honestly my mindset during midlife. I slowly stopped recognizing myself. Between hormonal changes, weight gain, stress, fatigue, brain fog, and just the demands of life, I started believing the narrative that getting older automatically meant getting weaker, slower, and less vibrant.
I also struggled with consistency for years. I would start healthy habits, stop, restart, get frustrated, and feel stuck in the cycle so many people experience.
Physically, rebuilding my fitness in my 50s has required patience and humility. Trail running and endurance training have taught me a lot about discomfort, discipline, recovery, fueling properly, and learning to listen to my body instead of fighting against it. There have been hard training days, races where things went sideways, moments of self-doubt, injuries, exhaustion, and plenty of times where I questioned whether I was capable.
Entrepreneurship has also come with challenges. Building a business in the health and wellness space requires resilience, especially in a world filled with noise, quick fixes, and constant comparison. I’ve had to learn to stay grounded in my own mission and values instead of chasing trends.
But honestly, I think the struggles are what make the journey meaningful. Every difficult season taught me something about perseverance, faith, gratitude, and showing up anyway. I’m no longer chasing perfection. I’m chasing growth, strength, purpose, and longevity, and I hope my journey encourages other people to believe that transformation is still possible no matter the age or season of life.
Alright, so let’s switch gears a bit and talk business. What should we know?
BedellWell is a wellness and lifestyle brand my husband Bruce and I are building together, rooted in the belief that people are not “done” as they age.
We share encouragement, education, and practical tools around movement, metabolic health, recovery, mindset, cellular wellness, and performance aging. We believe getting older should not mean automatically becoming weaker, smaller, or less adventurous! We want to inspire people to keep growing, moving, exploring, and challenging themselves at every stage of life.
What sets BedellWell apart is authenticity. We truly live the lifestyle we share. Our lives have been shaped by skiing, mountain biking, road cycling, hiking, racing, and now trail and ultra running. Bruce is the visionary and brain behind so much of what we’re building, and together we’ve spent decades pursuing adventure, resilience, and growth both personally and professionally.
I’m also a certified holistic health coach of over 12 years, but my coaching roots go back even further. I started teaching and coaching skiing at 19 years old and achieved Full Certification by age 24. Coaching, movement, performance, and helping people grow in confidence have been woven into my life for decades.
What I’m most proud of brand-wise is the honesty behind it all. I openly share the real process of rebuilding health in midlife, the struggles, setbacks, lessons, discipline, faith, and victories. I think a lot of people are exhausted by perfection and unrealistic messaging online. We want people to see what’s possible through consistency, community, movement, and small daily decisions that compound over time.
Right now BedellWell is in an exciting growth and building phase. We’re developing educational resources, digital tools, and wellness frameworks designed to help people create sustainable healthy habits and improve long-term quality of life.
More than anything, we want readers to know that aging does not have to mean shrinking back from life. We believe people were designed to keep growing, exploring, strengthening, and living with purpose at EVERY stage of life!
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
One of the biggest things I’ve learned is that mentorship doesn’t always look the way people think it will.
Some mentors have been people I knew personally, while others have been people I learned from simply by observing how they lived, worked, led, or handled adversity. I think too many people wait for a formal mentor relationship instead of staying open and teachable in everyday life.
For me, the best networking has happened naturally through shared experiences and shared passions: skiing, endurance sports, wellness, entrepreneurship, faith, and simply showing up consistently over time. Some of the most valuable relationships in my life were built side-by-side doing hard things together.
I also think it’s important to seek out people who genuinely inspire growth instead of just success. I’m drawn to people with integrity, resilience, humility, wisdom, and a willingness to continue learning themselves.
One thing that has worked really well for me is being authentic instead of trying to impress people. I’ve found that meaningful connections happen when people feel seen, encouraged, and understood, not “pitched” to.
And honestly, mentorship goes both ways. Some of the greatest lessons I’ve learned have come from conversations with people younger than me, older than me, beginners, experts, athletes, entrepreneurs, and everyday people simply trying to become better versions of themselves.
I believe growth happens when we stay curious, stay humble, and keep showing up.
Contact Info:
- Instagram: https://www.instagram.com/heather_bedell_health
- Facebook: https://www.facebook.com/heather.bedell
- Other: https://www.tiktok.com/@heatherbedellhealth
